Most people know that Pope Benedict XVI likely wears red Prada loafers but does the company disperse a press release about it?
No. It lets the press do the promotion.
Apparently J. Crew has not learned this lesson.
Today the company had to promote its clothes via a press release on what the President's daughters are wearing on their European trip with their father. A sample of what was mentioned in the press release below:
Malia & Sasha wore J.Crew and crewcuts as they exited Air Fore One in Moscow — stylish in their trenches, they also accessorized with ballet flat shoes...
The press release then provided the price, color and SKU numbers of the products the girls wore.
I suspect that's going to hurt the company and any connection it has with the Obamas. Or am I wrong?
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